Want to Elevate Your Industry Reputation? Join the Electrical Association

 

Affiliation with the Electrical Association is a tremendous asset to your business. When prospective customers see this affiliation, they automatically know you’re part of a group that prioritizes education and safety, respects the current electrical code, and maintains up-to-date training. 

But it doesn’t stop there! By advertising this affiliation, you’re also communicating that you’re part of a company where contractors network and share best practices with other contractors, spurring technical and business growth. Plus, Electrical Association contractors have access to competitive benefits packages that help them retain top talent within their companies. 


Advertise Your Affiliation With the Electrical Association!


Invest in your reputation and let your audience know that you’re an Electrical Association member! There are several easy ways you can do this:

1. Use Our Logo.

Prospects appreciate seeing our logo on your website. All members in good standing are welcome to add our logo on stationery or incorporate it into their marketing materials. Learn more about the guidelines that govern the use of our logo here.

Speaking of marketing materials, few advertisements are more eye-catching than a bumper sticker! If you’d like to order Electrical Association bumper stickers for your subs, fill out this form, and we’ll get you as many as you need (free of charge).

2. Post Regularly on Social Media.

Consistently posting on social media is a great way to stay top of mind with your prospects and demonstrate your knowledge as an industry leader. How often you should post depends on the platform. We think you’ll appreciate this article with some helpful posting guidelines. 

Consider posting about an EA benefit you appreciate and why or the value membership has added to your company. And don’t forget about testimonials! Raving reviews from happy subs and clients are powerful social proof that reinforces your credibility and helps your company stand out in the crowd.

Remember to add your Electrical Association membership to your LinkedIn profile, including the year you became a member.

3. Take Advantage of Electrical Association Volunteer Opportunities.

There are many ways to get involved with the Electrical Association! Help steer the association as a board member, or join one of our seven impactful and exciting committees! 

  • Education Committee
  • Membership and Workforce Committee
  • Government Action Committee 
  • Product Service Committee
  • Board of Directors
  • Health Spark Board of Directors
  • ETN of MN Committee
Not only does volunteering your time with the Electrical Association allow you to use your knowledge, experience, and talents to benefit a great organization, but you can highlight your volunteer efforts, further elevating your industry reputation! Learn more about our volunteer opportunities here!
 
4. Attend Electrical Association Events.

Running a business is demanding. It’s easy as contractors to get caught up in the day-to-day logistics and not make time for networking and recreation! At the Electrical Association, we offer several opportunities throughout the year to connect with others in the industry, have some fun, and learn and grow together. 

Consider joining us for our upcoming regional event in Princeton, MN August 22, 2024, where we try our hand at rolle bolle, a.k.a. Belgian bowling! We’re meeting at the Sunken Ship Brewing Company for an evening of networking and good old-fashioned fun! Learn more and register here.

We also offer the annual Electrical Contractor’s Summit which many of our members look forward to year after year. Mark your calendars for January 29-31, and stay tuned for location information!

5. Get Listed in the Electrical Association Industry Directory.

Did you know that, as an EA member, your company is automatically listed in our online membership directory? When customers need electrical services, they can search our directory by company name, location, or specialty and connect with you directly about their needs.

Customers know that we vet all companies listed in our directory, and each company operates in accordance with rigorous industry standards.

6. Let Us Brag About You in the Electrical Association Member Spotlight. 

As a bonus service for our extraordinary members, we love showcasing you and the professional and exemplary electrical services you provide in your respective communities! If you’re interested in appearing in the Member Spotlights section of our website and in our newsletter, email Katie Grams at [email protected]!

These are a quick half-a-dozen ways to elevate your reputation in the electrical industry, and we know this list only scratches the surface. Learn more about all the benefits of Electrical Association membership here!